Presentation1 - buying Prius + Make a short program on TV...

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Action Program
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January to March - 2012 Pretest the product Trade sales promotion campaign + Hold a motorshow exhibitions to train dealers and staffs. + Generate channel to support for the actual launch of the Toyota Prius in February. + Holding a press releases and press conferences.
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April to June - 2012 Start an integrated print/radio/Internet and other PR campaign targeting profesionals and consumers + Advertising in car industry magazines, cover of newspaper, also online ads through social networks, CFs on TV channels. + Enable buyers to purchase the Prius online. A Prius specific microsite will offer all information e-brochures for download. + Building a program which encourages companies, enterprises, and cooperations
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Unformatted text preview: buying Prius + Make a short program on TV channel or Prius microsite which is on air weekly. July to September Hold a contest in salesmans and retailers who sell the most Toyota Prius cars during twelve-week period. October to December Produce a short film about Prius with some celebrities acting in this film. Sponsor Prius to films in Hollywood. hold a tour with Toyota Prius around some big cities exhibit this product at motorshow annually End of promotion campaign. Sum up and analyze the results of customer satisfaction surveys for use in the future promotions and to provide feedback for product and marketing activities....
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Presentation1 - buying Prius + Make a short program on TV...

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