Unit 1 Exam - BAM 406 - Business an Society

Unit 1 Exam - BAM 406 - Business an Society - 29 Unit 1...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 4
Background image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 29 Unit 1 Examination Multiple Choice Questions (Enter your answers on the enclosed answer sheet) 1) a) b) c) d) 2) a) bi C) d) 3) Which of the following represent types of interests? Advocacy groups Special interest Activist groups Al! of the above Which of the following is not an organized interest group that directly impacts the automobile industry? United Auto Workers Trial lawyers American Association of Automobile Manufacturers Oil industry Which of the following is not a primary public institution in the nonmarket environ- ment?I Legislatures The executive branch The World Court Administrative agencies Which of the foliowing is a powerful force for providing information to officeholders regarding the likely consequences of policy alternative for their constituents and the public more broadly? United Auto Workers Newspapers from advocates of some position Lobbying None is correct Which one of the following makes up the Administrative and regulatory agencies arena in which nonmarket issues for the automobile industry are addressed? Congress Environmental Protection Agency European Union All of the above Business and Societ 30 6) 9) a) b) c) d) Unit 1 Examination Which auto company was targeted by the environmental groups seeking to mobilize the public to support greater fuel economy? General Motors Daimler Chrysler Ford Toyota Which of the following is not a source of nonmarket issues? Moral concerns Institutio/nalchange Interest group‘ activity Crash of the stock market What is the following new theory called: ‘under which firms could be held liable if their stock prices fell significantly when the firms' projections of future earnings had been favorable? ‘ | Fraud on the market Fra’ud on the nonmarket The common factor Collective deception In terms of strategy and nonmarket issue life cycle. Nike found itself reacting to what rather than shaping the deVelopment of the issue? The government only Their own culture Others' actions None are correct 10) Nonmarket issue life cycle and strategy ranges from what to what on the continuum a) b) C) d) of time? Issue identification; enforcement Interest group formation; enforcement Legislation; administration Issue identification; administration Business and Societ Unit 1 Examination 11) The most effective means of integrating nonmarket strategies and market strategies is to what? a) Consider both strategies b) Consider only nonmarket strategies c) Consider only market strategies d) Consider neither but come up with new strategies 12) is a foundation for market or competitive strategy because it is a source of competitive advantage. a) Timing b) Lobbying c) Positioning d) Marketing 13) Nonmarket positioning is influenced by a firm's a) finances. b) market strategy. c) customers. (1) competition. 14) What was the primary concern for eBay in its positioning for a certain type of space? a) Market b) Consumer c) Lega! d) Moral 15) The collection of diverse interests, viewpoints, and preferences of the individuals in society is known as what? a) Public individualiality 1)) Common sense c) Public sentiment d) Public wants and demands 31 32 Business and Societ Unit 1 Examination 16) BP managed its environment in many ways. One way that it solidified its positioning relative to the natural environment was to what? a) Move away from oil production and distribution of gasoline bl Change its symbol and slogan c) Join the Green Party d) Appoint only environmentalists to its Board of Directors 17) Law-making and rule-making take place in what type of space? a) Social b) Legal c) Political d) Commercial 18) What space has Microsoft largely ignored, relying instead on its aggressive approach to markets? a) Legal b) Public sentiment 0) Political d) Nonmarket 19) Positioning can also have its perils. Which of the following companies has been lob— bied heavily to increase its commitment to its own causes? a) Xerox b) GM c) Microsoft cf) Starbucks 20) Firms deploy nonmarket capabilities to do what? a) Add value b) Beat the competition C) Create new markets d) Try new strategies Business and Societ Unit 1 Examination 21) Which of the following are parts of the framework for the analysis of nonmarket is- sues? a) Screening b) Analysis 0) Choice cl) All of the above 22) The societal significance perspective of news media coverage assumes the following rotes, except: a) maintaining democracy b) the First Amendment protects the news media in assuming its role in the society c) informing citizens of unjust behavior d) protecting the government, the president and the Congress from themselves 23) Using the Audience Interest/Societal Significance continuum, which of the following rates highest on both? a) Poverty b) Environmental protection c) International trade d) The economy 24) Which of the following makes an issue more newsworthy? a) The degree of urgency b) A celebrity being involved with an issue c) If the issue contains controversy or conflict d) All are correct answers 25) According to weli-known journalist Edwin Newman, “What is news on television often depends on ?" a) what the editor wants covered b) where your reporters and cameramen are c) what the month is d) what you covered last 33 ...
View Full Document

Page1 / 5

Unit 1 Exam - BAM 406 - Business an Society - 29 Unit 1...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online