Unit 2 Exam - BAM 406 - Business an Society

Unit 2 Exam - BAM 406 - Business an Society - 72 Unit 2...

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Unformatted text preview: 72 Unit 2 Examination Multiple Choice Questions (Enter your answers on the enclosed answer sheet) 1) In terms of an activists' generic strategy, what is a low—cost method of getting infor- mation out to the public that they want to be distributed? a) Use the news media b) Use television spots c) Use nationwide lobbying of legislatures d) Go with a lawsuit 2) Which of the following is not one of Greenpeace’s campaigns? a) Ancient rain forests b) Climate c) Toxics d) River dumping in the Amazon 3) In terms of addressing the activist environment, which of the foliowing is the guide line for engaging in a fight? 21) Fight all out b) Win at any cost 0) Fight when you are right and can win—but be careful d) Fighting never gains an advantage 4) When confronted with a private nonmarket action, a natural reaction is to be but a better response is to the claims and demands the activists make. a) Defensive; deny b) Defensive; evaluate c) Welcoming; accept d) Offensive; reject 5) What was Environmental Defense’s (ED) concern about McDonald’s? a) Sourcing supplies from old growth forests b) Practice of harvesting old timber 0) Practice of solid waste disposal d) All of the above 73 Unit 2 Examination All of the following were the threats against OnBank except? Direct action against the bank Required regulatory approval The reporting of lending data by census track Bringing in a union Why was Royal Dutch/Shell such a formidable company for Greenpeace to take on? It is well-regarded in the British Isles and it has a history of fighting all comers It is the largest corporation in Europe and the third largest in the world It is the third largest corporation in Europe and the sixth in world It is regarded as the best oil company in the world and consumers back it in all issues What was one of Greenpeace's principal strategies used against Royal Dutch/Shell? Attracting public attention through high profile, confrontational actions that were covered by Greenpeace photographers and fiim crews A lawsuit filed in Waies Using passive techniques to encourage a boycott of the company A sit-down strike of all of its gas stations media coverage can be expected when the issue at the core of the crisis is viewed as important to society and when the potential audience is large. Lesser Greater Biased U nbiased involves actions by the company or government to deaf with the crisis. Reconciliation Settiement intervention Postponement Business and Societ 74 Unit 2 Examination 11) Resolution involves turning the crisis into a manageable issue. a) operating b) tactical c) strategic d) nonmarket 12) Which of the foliowing is NOT a component of crisis management? a) Response b) Avoidance c) Root cause analysis cl) All are components 13) Which is the most important component of a crisis management program? a) Preparedness b) Resolution c) Avoidance d) Reconciliation 14) The second most important component of a crisis management program is a) auditing b) preparedness c) root cause analysis d) budgeting 15) One aspect of an avoidance strategy is a) budgeting b) auditing c) strategizing d) confronting 16) Which step of a crisis management program deals with identifying the cause of the crisis? a) Root cause analysis b) Pareto anaiysés c) Avoidance analysis d) Confrontation analysis Business and Societ 75 Unit 2 Examination 17) On some issues, the benefits from nonmarket action can be obtained through other means, referred to as: a) complements b) substitutes c) benefits d) legaEistic 18) in the case of the unitary tax and the iocation of foreign firms, which of the foéiowing represents the concept presented? a) Substitutes b) The unfairness of taxing foreign companies located in the United States c) The benefits of taxation to foreign businesses d) The no—way-out policy 19) When the benefits from supporting a poiitical alternative are concentrated and the benefits from opposing it are widely distributed, the supporters would have: a) stronger incentive to take politicai action than the opponents b) weaker incentive to take political action than the opponents c) it is better for them not to take any action d) none of the above actions is advisable 20) When the benefits from supporting a political alternative are widely distributed but the benefits for opposing it are concentrated, the opponents would have: a) no incentive to undertake political action against it while its supporters have little incentive to work for its adoption b) strong incentive to undertake political action against it c) a weaker incentive to undertake political action against it d) any one of the above actions is reasonable to win 21) Preposition 13, the public referendum in California, is an example of what at work? a) Political entrepreneurship b) Congressional redistricting 6) Federal mandates d) Failed public policy Business and Societ Unit 2 Examination 22) Nonmarket assets include which of the foilowing? a) Reputation of firm b) Reputation of top management 0) Personal relationships with institutional officeholders d) All are assets 23) The value chain includes all but which one of the following? a) Inbound logistics 13) Marketing & sales c) Suppliers d) Operations 24) Analogous to the chain for market strategies is the chain for nonmarket strategies? a) rent; value b) profit; nonprofit c) nonprofit; profit d) value; rent 25) Each of the following is seen as an asset to a firm except: a) the firm’s reputation b) the firm’s access to institutionai actors c) the experience of the firm (1) the stakeholders' views of the firm 76 ...
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Unit 2 Exam - BAM 406 - Business an Society - 72 Unit 2...

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