SampleGradedCA_AdvertisingProp A

SampleGradedCA_AdvertisingProp A - Questions and Conceptual...

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Questions and Conceptual Analysis: Assignment #1 IS ADVERTISING DIFFERENT FROM PROPAGANDA? Reasoning About Morality and Values AK/MODR SU 1760 Section C IS ADVERTISING DIFFERENT FROM PROPAGANDA? 1.MODEL CASE (yes): a) A local small grocery storeowner has brought in some exotic fruit from Peru that has never been sold in Toronto before. Excited about his new product, he places 2 new signs in his front store windows so
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as to inform and entice potential buyers to come in. The signs simply state “Peruvian passion fruit, $1.99 per pound.” b) The grocery store owner is looking to inform the public about a special offer. His signs illustrate/represent a factual event, the sale of a new product. While he is trying to make a profit on the sales of his new product, he is not trying to sway or convince them into believing anything. There is no emotion involved in deciding to make this purchase on behalf of the buyer. The storeowner, by publicly displaying that he carries this new product, shows his customers that he offers good service that might differ from the next grocer. c) 2. CONTRARY CASE (no): a) Kelly is 16 and has just found out that she is pregnant. Scared and unsure of what to do, she begins searching the web for information and options. She comes across a pro-life website and reads all the information that is there. While scrolling down she finds a picture of one her favourite model celebrities. She clicks on the image and listens to an interview that her favourite celebrity had with regards to human rights and the damaging results from abortions. Following this, Kelly tells her mother that she is pregnant and insists on keeping the baby since her favourite model celebrity is against abortion. b) emotions run high when fear of the unknown is involved. It is often easier to look for guidance and answers through the Internet and websites since there is no one to verbally judge you. Celebrities often become strong role models , especially for teenagers. Many companies and organizations use celebrities to influence the public in following their opinion or outlook on a topic or specific subject matter , such as abortion. Strong influences of this type lead individuals to react and behave in a manner that no longer seems rational . Such influence can be covert and less obvious to detect or sense. ADVERTISING: Inform Sales Product Public display Illustration Fact Making profit PROPAGANDA: Sway Believing Emotion Convince H. Lachance 207690076
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c) 3. BORDERLINE CASE (maybe): a) Mr. Smith, a language arts teacher for grade 8 students is working on an advertisement project. He has asked his students to view two different websites in order to gain a better understanding of what kind of ads he is looking for. The first is the “Stupid.ca” website that advertises their anti-smoking campaign and the second is the Marlboro Cigarettes website that displays their rugged cowboy image of the “Marlboro Man”. Before beginning the physical work on their project, Mr. Smith engages the
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SampleGradedCA_AdvertisingProp A - Questions and Conceptual...

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