Unformatted text preview: reference points. They should do this because the company already has a sustainable competitive advantage, so any new issues or changes in that could possibly render negative impacts. -A diversification plan that would help Scott’s Miracle-Gro would include acquiring small and local gardening companies. This would cut out other competition. Another option for Scot’s Gro is to open a service department, which would provide planting and fertilizing services to customers.-I believe Scott’s should shift to a stability strategy. Even when dominating an industry, other companies will eventually swoop in and take some of your profits. However, Scott’s does it the best. By using the stability strategy, Scott’s can improve on what they are already successful at, and continue to maintain their competitive advantage over the rest of the companies....
View Full Document
- Fall '08
- Management, English-language films, A Good Thing, Greatest hits, Scott Steiner, Thomas Watt Section