Marketing_Case_1

Marketing_Case_1 - Nancy Crawley Marketing Case 1 Marketing...

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Nancy Crawley Marketing Case 1 Marketing is a very important key factor when trying to sell a product. If a business goes about marketing a product wrong, they can really suffer. A great example of someone who did a great job marketing is David Windorski, the inventor of 3M Highlighters. He was smart about the way he launched his market. Windorski knew his target audience was mainly college students. Having this knowledge, he found out their needs and wants and did research on the group. He would interview them in groups, individually, etc. Through his observations, he found answers to his ideas for the final product. The opinions of these college students were very important to the success of this product. It was important, because they are the main group of people using the particular product, so their opinions are very helpful and what matter the most. With Windorski developing this new type of highlighter, they ran upon a few advantages as well as a few problems. A few examples of some advantages are: that many college students
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Marketing_Case_1 - Nancy Crawley Marketing Case 1 Marketing...

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