market_article_4

market_article_4 - much more advertising for different...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Nancy Crawley Group 10 Marriage of Convenience By: Hanover
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Nancy Crawley Group 10 Hanover, D. (2002). Marriage of convenience. Promo, 15(3), 32. This article is about 7-Eleven which is owned by the world’s largest convenience store operator. 7-Eleven decided to make the chain better off. They conducted test runs in order to see how successful they would be. 7-Eleven made new changes for the better of the store and did
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: much more advertising for different products. This information could help our project by showing with different methods of advertising and how effective they are. This could be applied to our project because we can the experiments and results 7-Eleven did and apply them to The College Mart because they are both convenience stores and have similar marketing/strategies....
View Full Document

This note was uploaded on 01/05/2012 for the course MARK 301 taught by Professor Ms.bush during the Spring '10 term at Wingate.

Page1 / 2

market_article_4 - much more advertising for different...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online