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Unformatted text preview: Furthermore, this paper studies the effect of feature advertising on store choice through a model of choice at level of consumer. This helps our project, by giving us information on how some consumers act and how they act to different types of advertisement. This article can be applied to our project, because it helps explain why some customers may come to the College Mart while others don’t. It is not all advertisement, but has a lot to do with it....
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This note was uploaded on 01/05/2012 for the course MARK 301 taught by Professor Ms.bush during the Spring '10 term at Wingate.
- Spring '10