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Unformatted text preview: Furthermore, this paper studies the effect of feature advertising on store choice through a model of choice at level of consumer. This helps our project, by giving us information on how some consumers act and how they act to different types of advertisement. This article can be applied to our project, because it helps explain why some customers may come to the College Mart while others dont. It is not all advertisement, but has a lot to do with it....
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- Spring '10