market_article_3

market_article_3 - Furthermore, this paper studies the...

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Nancy Crawley Group 10 The Impact of Feature Advertising on Customer Store Choice By: Bodapati & Srinivasan
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Nancy Crawley Group 10 Bodapati, A.V., & Srinivasan, V.V. (2006). The impact of feature advertising on customer store Choice. Working Papers (faculty) - Stanford Graduate School of Business, 1-44. This paper basically makes a model of consumer shopping behavior that considers the effect on feature advertising. All consumers are different when it comes to their strategies for saving money. Only some will actually use advertising to decide where to shop.
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Unformatted text preview: Furthermore, this paper studies the effect of feature advertising on store choice through a model of choice at level of consumer. This helps our project, by giving us information on how some consumers act and how they act to different types of advertisement. This article can be applied to our project, because it helps explain why some customers may come to the College Mart while others dont. It is not all advertisement, but has a lot to do with it....
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market_article_3 - Furthermore, this paper studies the...

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