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Nancy Crawley Group 10 Convenience stores use TV ads to build brand
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Nancy Crawley Group 10 Convenience stores use tv ads to build brand. (2010). Marketing Week, 33(40),4. This is a short article on a convenience store that it going to launch a TV ad in order to try and build their brand on a national level. Convenience stores have grown 20%in the last five years from different types of advertising.
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Unformatted text preview: This information can help our group, because it gives us true proof of a store bettering their selves from the means of advertisement. This article could be applied to our project by giving us an idea of how to advertise better to our target audience. Maybe The College Mart could become better known through more campaigning....
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