case_13 - Nancy Crawley Case 13 Golden Valley Microwave...

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Nancy Crawley Case 13 Golden Valley Microwave Foods Golden Valley Microwave Foods is a business that sells food that can be instantly ready within a microwave. Through the technology available in this company, they launched popcorn that was microwaveable. The brand was called ACT ll, and slowly became the number one brand in the world. The president of Golden Valley Microwave Foods is Jack Mckeon. He stated that throughout the process, they as a company were very lucky. Through luck and success, this company has become one of the biggest distribution channels in the industry today. The Golden Valley Microwave Foods was founded in 1978. Today it is the global leader in producing and marketing microwave popcorn. The brand ACT ll is the best in the industry and is one of the most successful food industry around today. Becoming this successful was not always as easy as it seems to be today. Back in the 1980’s, not very many people in the United States households had microwave ovens. Only about fifteen percent had a microwave oven,
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This note was uploaded on 01/05/2012 for the course MARK 301 taught by Professor Ms.bush during the Spring '10 term at Wingate.

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case_13 - Nancy Crawley Case 13 Golden Valley Microwave...

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