case_7 - Nancy Crawley Case 7 Breathe Right Strips CNS...

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Nancy Crawley Case 7 Breathe Right Strips CNS Breathe Right Strips are a product that was invented by Bruce Johnson . In his past, Johnson, had suffered from nasal problems . He used everything possible that he thought would help, but nothing would work . Mr. Johnson tried straws in his nose as well as paper clips in his nose at night . Eventually, he came up with the idea for Breathe Right Strips, which became a very popular product . There are many advantages as well as disadvantages for the CNS taking Breathe Right Strips into international markets . A few advantages to going into the international market are: make more money, business spreads over seas, more customers, etc . By going international, this product will become much more well known and will more than likely better it’s market sales . The disadvantages are: may lose money, could possibly loser current costumers, etc . Either way, moving into an international market would be a risk . CNS, is a small company that had a very limited marketing budget
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case_7 - Nancy Crawley Case 7 Breathe Right Strips CNS...

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