logoexplanation (Repaired)

logoexplanation (Repaired) - Ashley Stephens IST 444 Laurie...

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Ashley Stephens IST 444 Laurie Jerva Logo Assignment When designing the logo for my group’s company, Syracuse Miracle Works, there were a few factors that attributed to the overall design. Being a Hair Salon and Spa with the ultimate goal of providing relaxation, I thought that about what object would best relay that message. At the end of the brainstorming process, the object that I decide on was the fountain. Usually, fountains are associated with calm, peaceful, and scenic environments. In addition, there are many associations of fountains providing some kind of youthfulness; the phrase of “fountain of youth” comes to mind. When customers viewed the Syracuse Miracle Works logo I wanted them to visualize being in a stress free atmosphere where the environment is clean and soothing, characteristic of the location of many fountains. Along with the picture of the fountain, I chose to incorporate the company name, Syracuse Miracle Works, in two different type fonts. The “Syracuse” of the logo was displayed in orange Bodoni MT Black font to go
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logoexplanation (Repaired) - Ashley Stephens IST 444 Laurie...

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