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Running head: DORITOS MANAGEMENT MARKETING REPORT1Doritos Management and Marketing ReportNameInstitutionProfessorCourseDate
DORITOSMANAGEMENT AND MARKETING REPORT2Doritos Management and Marketing ReportIntroductionInnovation and strategy development are vital for any business operations to help managers understand their product line, effective marketing techniques and market recommendations for future. Managing any of the domains that offer service to customers is not an easy task. The production of Doritos began since 1964 by a food company known as Frito-Lay. The different flavoured tortilla chips have become favourite snakes to a large population of consumers because of their wonderful taste and the unique mode of preparation. The product wasfirst conveyed national wide in 1966, the name Doritos has an origin in Mexican which means golden brown. Doritos is a product that has undergone different design modifications to meet the market demands, including the upgrade of 1993 that involved flavour improvement to fulfil the market new customer requirements. The company has embraced an energetic marketing plan for its brands especially Doritos, that has made the company dynamic in its marketing strategies. Brand overviewFrito-Lay Inc. is a snack company which was started in 1932 by Charles Doolin (Rarick, 2005). The company created another merger with Pepsi Cola Company in 1965, which has allowed Frito-Lay to operate as a subsidiary of Pepsi Cola Company to the current date. The company produces a number of snacks including Tostitos, Fritos, and Doritos. The company started producing tortilla in 1966 while selling them in their restaurants, drawing inspiration fromMexican's Totoro refreshments. The company made a major redesigning in 1994 in the shape andsize of Doritos. Doritos have undergone active marketing and product improvement over time to
DORITOSMANAGEMENT AND MARKETING REPORT3achieve the standards that the product has achieved today. The major improvements that have been made over the product include size, shape, and flavor to meet customer choice and requirements.The company's Four Ps for marketing strategy Product The company'smain product is Doritos, which is offered in different flavors to its customers. Frito-Lay also offers other chips flavors that allow it to enjoy a huge market, particularly because it has been on the market for a long time winning the trust of many customers. The company has actively involved in value addition of its products, by heavily

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