MT459 Consumer Behavior Web Trip Assignment Unit 7 Latisia Fairley

MT459 Consumer Behavior Web Trip Assignment Unit 7 Latisia Fairley

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Unit 7 Web Field Trip Assignment MT459 Consumer Behavior Professor: Beatrice Bourne Student: Latisia Fairley October 11, 2011 Product placements are one of the advertising campaigns. The purpose of advertising is to inform and to alter the attitude of consumers toward products. Recently, the researchers recognize that consumer attitudes toward the advertisement would affect the attitude toward products or brands. In other words, consumers tend to generate positive brand attitudes and purchase intension toward the advertisement they like. Memory refers to the ability to recall the message after watching the advertisement once. Since the purpose of advertisement is to sell, the
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
product must leave some impression before purchases behavior thereafter. The advertisement that cannot be remembered would not be recalled at the subsequent time point when the purchase decision is made. Therefore; whether the consumer could remember the advertisement is one of the measurements of the effectiveness of advertisement. At some point in time it was thought that attitude is the human recognition, assessment, emotional experience, and behavior or tendency
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/05/2012 for the course BU 144 taught by Professor Cruger during the Spring '11 term at Kaplan University.

Page1 / 4

MT459 Consumer Behavior Web Trip Assignment Unit 7 Latisia Fairley

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online