885917-Choose an e - Choose an e-business (Strayer Online...

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Choose an e-business (Strayer Online for example) or an industry (used cars for example) that is currently a leader in E-Commerce or one that is beginning to adopt it. 1. Provide background information and other relevant information on the e-business or industry. 2. Explain how the e-business or industry either is using or can use the value chain (chapter 1). 3. Prepare a brief SWOT analysis (chapter 1). 4. What type of model does the e-business or industry use to generate revenue and why (chapter 3). 5. Explain what type of marketing mix and/or marketing strategies are used by the e- business or industry (chapter 4). 6. Explain how the e-business or industry best utilizes search engine positioning. If the e- business or industry does not utilize search engines, please explain either how you think they can (chapter 4). 7. Does the e-business or industry use any virtual communities or web portals? How beneficial are these features to the e-business or industry (chapter 5)? 8. If available, detail the e-business or industry’s software application systems (chapter 9). 9.
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885917-Choose an e - Choose an e-business (Strayer Online...

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