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Unformatted text preview: Nucor Corporation: Competing against Low- Cost Steel Imports C A S E Arthur A. Thompson The University of Alabama n the 1950s and early 1960s, Nuclear Corporation of America was involved in the nuclear instrument and electronics business. After suffering through *r.eral money-losing years and facing bankruptcy o 1964, the company's board of directors opted for leadership and appointed F. Kenneth Iverson president and CEO. Shortly thereafter, Iverson : :r.cluded that the best way to put the company on sound footing was to exit the nuclear instrument electronics business and rebuild the company nd its profitable South Carolina-based Vulcraft subsidiary, which was in the steel joist business 3n had been the head of Vulcraft prior to being aed president. Iverson moved the company's ^quarters from Phoenix, Arizona, to Charlotte, Carolina, in 1966 and proceeded to expand : joist business with new operations in Texas and tia. Then, in 1968, management decided to ate backward into steelmaking, partly because " the benefits of...
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This note was uploaded on 01/05/2012 for the course 101 melissa jo taught by Professor Acc101 during the Spring '11 term at Aarhus Universitet.
- Spring '11