Kudler Fine Foods performed an SWOT analysis scan to determine the
company’s new strategies. To conduct the analysis, the company conducts SWOT
analysis to establish its current conditions.
Kudler Fine Foods is small, customer-oriented organization in which the owner,
Kathy Kudler, interacts with staff members weekly. The company offerings include a
wide variety of quality fruits, vegetables, wines, and cheeses. In addition, the stores are in
excellent economic regions where customers can afford the prices. Furthermore, the firm
has repeat customers, which demonstrates that the company has an impeccable reputation
and high customer satisfaction (Apollo Group, Inc., 2007).
Kudler Fine Foods sells mostly perishable foods, and about 12% of the stock is
removed from the shelves to ensure freshness, which also results in waste and lost profits.
In addition, the stores have high payrolls associated with specialty positions and small
management that makes managing, ordering, and maintaining inventory difficult for the
owner. Kathy is managing all the stores, ordering supplies, and maintaining inventory. A
management model in which Kathy
all major activities limits growth and
represents a risk because if she became ill, she would not have a replacement, which
would have a negative impact on store operations (Apollo Group, Inc., 2007).
Kudler’s Fine Foods External Analysis