multi national management

multi national management - 1. What are your views of ABBs...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1 . What are your views of ABB’s position in the global infrastructure industry ? As discussed in the case, ABB was a major global player in the infrastructure and other industrial products. The merger of Asea and Brown Boveri was a perfect business strategy since both companies sold complementary products and targeted the same markets. In the post-merger era, the company had excellent growth and carried long-term prospects. In the nineties, the ABB Group reached to a point where it was a global force to be reckoned with. Of course, East Asian markets were ripe for the company’s Infrastructural projects. During the East Asian Crisis, ABB was poised to add additional non-core products to its portfolio of 1,000 entities worldwide. The company’s organizational structure looked solid and its worldwide operations were benchmarked in studies by academics and other companies 3. What specific strategies does ABB need to undertake in the coming years to be a key player in the industry ? ABB strategies can be divided into two areas. In the short-term, the company
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/05/2012 for the course 101 melissa jo taught by Professor Acc101 during the Spring '11 term at Aarhus Universitet.

Page1 / 2

multi national management - 1. What are your views of ABBs...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online