references - Reference: David, F Strategic Management,...

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Reference: David, F Strategic Management , Columbus:Merrill Publishing Company, 1989 Lamb, Robert, Boyden Competitive strategic management , Englewood Cliffs, NJ: Prentice-Hall, 1984 Johnson, G, Scholes, K, Whittington, R Exploring Corporate Strategy , 8th Edition, FT Prentice Hall, Essex, 2008  Chandler, Alfred Strategy and Structure: Chapters in the history of industrial enterprise , Doubleday, New York, 1962. Ansoff, Igor Corporate Strategy McGraw Hill, New York, 1965. Drucker, Peter The Practice of Management , Harper and Row, New York, 1954. Buzzell, R. and Gale, B. The PIMS Principles: Linking Strategy to Performance , Gronroos, C. “From marketing mix to relationship marketing: towards a paradigm shift in marketing”, Management Decision , Vol. 32, No. 2, pp 4–32, 1994. Mulcaster, W.R. "Three Strategic Frameworks", Business Strategy Series, Vol 10, No 1, pp 68 - 75, 2009.
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This note was uploaded on 01/05/2012 for the course 101 melissa jo taught by Professor Acc101 during the Spring '11 term at Aarhus Universitet.

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