Homework Answers Ch 4 e12 - Product Design Process CHAPTER...

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Product Design Process CHAPTER 4 PRODUCT AND SERVICE DESIGN Review and Discussion Questions 1. Describe the generic product development process described in this chapter. How does this process change for "technology push" products? Products that are developed using the “technology push” would be more narrowly focused in phase 0 and phase 1 of Marketing. There focus would be narrower because you would only look at market segments that could benefit from the application of your technology. The rest of the generic process may be somewhat less complex as well since the technology of the product current exist in your manufacturing facilities 2. Discuss the product design philosophy behind industrial design and design for manufacture and assembly. Which one do you think is more important in a customer- focused product development? Industrial design is concerned with designing a product from the end-user’s point of view, such as aesthetics and user-friendliness of the product.
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This note was uploaded on 01/05/2012 for the course COMMERCE 398 taught by Professor Dale during the Spring '11 term at The University of British Columbia.

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