Homework Answers Ch 15 e12

Homework Answers Ch 15 e12 - CHAPTER 15 FORECASTING Review...

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CHAPTER 15 FORECASTING Review and Discussion Questions 1. What is the difference between dependent and independent demand? Independent demand is forecasted item demand that occurs separately from the demand for other items. Dependent demand is calculated from the demand for another item. The difference lies in the way the two demands are determined. 6. What strategies are used by supermarkets, airlines, hospitals, banks, and cereal manufacturers to influence demand? Supermarkets—several sales items, free giveaway items (such as a pound of butter or a loaf of bread), an occasional “midnight madness” sale where the store is open late or even all night. Airlines—excursion rates, age rates (senior citizens, children, youth fares), charter flights, off-season rates, exceptionally good meals (or no meals for further reduced prices), more flights, tie-in with hotels or auto rental, and tour agencies for “package tours,” free champagne, free stop-over at a third point, or new terminals. Hospitals—patients generally go to the hospital recommended by their physician.
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Homework Answers Ch 15 e12 - CHAPTER 15 FORECASTING Review...

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