Is a mail survey a good choice

Is a mail survey a good choice - high-income consumers....

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1. Is a mail survey a good choice? Why or why not? Mail survey is defined as the type of surveys which involves mailing questions to likely respondents who are asked to answer the questions and return them back to the researcher by mail. In this case a mail survey is definitely a bad choice since the target consumers are the
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Unformatted text preview: high-income consumers. Mail surveys often face tribulations of nonresponse and self selection bias, and since the survey is targeting upscale consumers, it will encounter these problems even more than expected....
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This note was uploaded on 01/06/2012 for the course MARK 101 taught by Professor No during the Spring '11 term at Alamance Community College.

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