griffin03_final_im - Legal, Technological, and Political...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Legal, Technological, and Political Forces 41 CHAPTER 3 Legal, Technological, and Political Forces After studying this chapter, students should be able to: > Describe the major types of legal systems confronting international business. > Explain how domestic laws affect the ability of firms to conduct international business. > List the ways firms can resolve international business disputes. > Describe the impact of the host country's technological environment on international business. > Explain how firms can protect themselves from political risk. LECTURE OUTLINE OPENING CASE: Harry Potter Goes to China The opening case raises several issues associated with successfully navigating legal and political obstacles in the marketing of J.K. Rowland’s Harry Potter books in China. Key Points Children’s books in China are often political tools used to shape young readers’ values. Much of the “whimsy” of Rowland’s writing was difficult to capture in Chinese. As Harry Potter was being launched in China, its release was jeopardized by a government campaign against “feudal superstition.” A counterfeit fifth Harry Potter novel (titled “Harry Potter and the Leopard- Walk-Up-To-Dragon”) was being sold as if it had been authored by J.K. Rowland.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
42 Chapter 3 In the end, Harry Potter in China has proven to be a successful and profitable venture. CHAPTER SUMMARY Chapter Three explores the legal, political, and technological environment within which international businesses operate. The chapter begins with a discussion of the different types of legal systems international companies may encounter. It then goes on to discuss the way technological environments vary across countries. The final part of the chapter addresses how firms deal with different regulations in different countries and how they manage political risk. I. THE LEGAL ENVIRONMENT The Law and the Internet Most existing laws predate the World Wide Web. Adjusting these laws to the needs of the Internet is a difficult task. Activities sponsored by a web site may be legal in one country but not in another. This box discusses steps the United States and other countries have taken to deal with some of these issues. Differences in Legal Systems Legal systems vary across countries for historical, cultural, political, and religious reasons. Access to the legal system also varies from country to country. Figure 3.1 lists the number of lawyers per 100,000 people in 14 different countries. The basis of different legal systems is discussed below. The United Kingdom and its former colonies all follow a legal system based on common law. Common law is law based on the cumulative wisdom of judges’ decisions on individual cases through history. Thus, each country’s legal system evolves as individual cases set precedents. Statutory laws
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/06/2012 for the course ECONOMIC 101 taught by Professor Waise during the Spring '11 term at Academy of Art University.

Page1 / 22

griffin03_final_im - Legal, Technological, and Political...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online