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Unformatted text preview: CHAPTER 4 The Role of Culture After studying this chapter, students should be able to: > Discuss the primary characteristics of culture. > Describe the various elements of culture and provide examples of how they influence international business. > Identify the means by which members of a culture communicate with each other. > Discuss how religious and other values affect the domestic environments in which international businesses operate. > Describe the major cultural clusters and their usefulness for international managers. > Explain Hofstedes primary findings about differences in cultural values. > Explain how ethical conflicts may arise in international business. LECTURE OUTLINE OPENING CASE: Hollywood Abroad The opening case discusses the cultural context in which movies are made, yet notes the cross-cultural appeal of many Hollywood productions. Key Points Sometimes American-made movies are more popular with audiences abroad than they are with the U.S. movie-going public (e.g., End of Days , Stuart Little 2 ). Specific U.S. movies may do well in one country ( The World is Not Enough did very well in Germany) and very poorly in another ( The World is Not Enough fared poorly in Japan). Naturally, U.S. movies tend to do better with audiences in English-speaking countries than in countries where dubbing or subtitling is required. Nudity and sexual content are often edited out of the U.S. version of a film, but included in the movies European version, since such content is often more culturally acceptable in European markets. 48 Chapter 4 Political issues also play a role in whether a movies content or plot will be deemed acceptable domestically and in foreign markets. CHAPTER SUMMARY Chapter Four explores the issue of culture. It begins with a discussion of what comprises culture, then moves on to consider how culture affects international business. The chapter provides many specific examples of cultural differences. Teaching Note: Instructors may want to begin their lecture on culture with a discussion of cross-cultural differences experienced by students. Students can be asked to describe some differences in culture they experienced on trips to other countries, when living in another country, or simply as a result of interaction with a foreigner. This type of discussion is particularly interesting if foreign students relate their initial reactions to living in this country. Alternatively, the Wiring the World box ties in nicely with the opening case. The Internet, National Competitiveness and Culture This box evaluates what it takes to succeed in the Internet Age. Attitudes toward compensation, group decision making, risk, and trust all affect the likelihood of success in the Internet environment....
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This note was uploaded on 01/06/2012 for the course ECONOMIC 101 taught by Professor Waise during the Spring '11 term at Academy of Art University.
- Spring '11