Chapter 04

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Unformatted text preview: Chapter 4 Writing For Effect True/False Questions 1. Building goodwill through messages is gratifying to business people personally, but it is difficult to justify as a profitable business practice. Answer: False Page: 68 Difficulty: Easy Rationale: Goodwill is worth money in business. Learning Objective: 1 AACSB Standard: 1 2. The words you use in writing messages should come primarily from your speaking vocabulary. Answer: True Page: 69 Difficulty: Easy Rationale: Conversational writing, which uses the speaking vocabulary, is advocated in the chapter. Learning Objective: 2 AACSB Standard: 1 3. The old "language of business in vogue a century ago has given us some of our most useful expressions for written messages. Answer: False Page: 71 Difficulty: Easy Rationale: The old "language of business" expressions still used are rubber stamps that should be avoided. Learning Objective: 2 AACSB Standard: 1 4. Rubber stamps are a part of our conversational language. Answer: False Page: 71 Difficulty: Easy Rationale: It is the opposite, very unnatural. Learning Objective: 2 AACSB Standard: 1 5. Because the "rubber stamp" expressions are well known in business, they may be used effectively to build goodwill. Answer: False Page: 70-71 Difficulty: Easy Rationale: As these expressions give the impression of routing treatment, they destroy goodwill. Learning Objective: 2 AACSB Standard: 1 28 Chapter 4 Writing For Effect 6. Because we human beings are self-centered creatures, we can accomplish our message-writing goal best by honestly presenting the message from our own points of view. Answer: False Page: 72 Difficulty: Medium Rationale: The you viewpoint is more effective. Learning Objective: 3 AACSB Standard: 1 7. The you-viewpoint is a manipulative technique and may be used for good or bad purposes. Answer: True Page: 74 Difficulty: Medium Rationale: See discussion of this point on p. 74. Learning Objective: 3 AACSB Standard: 1 8. One advantage of using rubber-stamp expressions is that they communicate the effect of individual treatment. Answer: False Page: 70-71 Difficulty: Easy Rationale: They give the effect of routine treatment. Learning Objective: 2 AACSB Standard: 1 9. Writing in the you-viewpoint involves more than emphasizing the you and the your and de-emphasizing the I and the mine . Answer: True Page: 72-73 Difficulty: Medium Rationale: Although it involves using the you and the your it is primarily an attitude of mind that emphasizes the reader's interests. Learning Objective: 3 AACSB Standard: 1 10. Words such as "I regret to inform" are highly positive and cushion the shock of bad news. Answer: False Page: 74-75 Difficulty: Easy Rationale: As illustrated in the chapter, they are negative....
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