Market Research

Market Research - Market Research Adam Newman Nisha Mohan...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Market Research Adam Newman Nisha Mohan Stuart Frost Michael Ingeman Yuwen Wang Primary Research The information we wish to collect is data that will help us decide if there exists a market for our idea and if there is, what are the demographics of that market. We also are seeking information that will help us understand what will be our main revenue streams and what are people willing and able to pay for. The method we are using to collect this information is a pre-concept and post-concept survey that will be widely distributed through the Internet and will be written using survey monkey software. The Plan : The responsibility of developing, distributing, and collecting data for each of the two surveys will be equally distributed between two subgroups within the group. We will then reconvene with our results and discuss and analyze their implications in the development of our venture. Data Collected: Pre-concept survey: -75% of respondents were male -80% were between the ages of 18-25 -95% of respondents travel 1 or more times within the state a year -100% of respondents travel 1 or more times out of state a year -68% of respondents travel 1 or more times internationally a year -100% of respondents travel for leisure and 25% travel for business as well -85% or more of respondents book all of the logistics of travel online individually without a travel agent. -75% of respondents stated that cost was
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 3

Market Research - Market Research Adam Newman Nisha Mohan...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online