Secondary Research

Secondary Research - i) Clearly identify the information...

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i) Clearly identify the information you wish to collect and the method in which you will collect it. o what sort of travel/adventure companies exist that we can feature within our service o What market segment(s) should we target? Demographics?: o What regions will we target o How do similar companies advertise/price their service? o What trends are currently prevalent in the adventure travel industry? Growth? Barriers to entry? o ii) Determine a plan for collec ting the information o online research o phone interviews with tour operators? o survey iii) Collect the information, and document how it was collected (be prepared to turn in the data if asked) o Survey: o Online Research: o Phone Interviews: iv) Present your results in a professional format http://www.adventuretravel.biz/research/adventure-travel-industry-snapshot-february-2010/ Relavent information: Data comes from survey of tour operators from 300 different companies American organizations represented nearly 40% of respondents, with Europe and South
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Secondary Research - i) Clearly identify the information...

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