First Screening

First Screening - Part 1: Strength of the Business Idea 1....

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Part 1: Strength of the Business Idea 1. Extent to which the idea: takes advantage of an environmental trend, solves a problem, and addresses an unfilled gap in the marketplace Moderate (0) 2. Timeliness of entry to market Moderately timely (0) 3. Extent to which the idea “adds value” for its buyer or end user High (1) 4. Extent to which the customer is satisfied by competing products that are already available Moderately satisfied (0) 5. Degree to which the idea requires customers to change their basic practices or behaviors Small to no changes required (1) Part 2: Industry-Related Issues 1. Number of competitors Few (0) 2. Stage of Industry Life Cycle Moderate Potential (0) 3. Growth rate of the industry Little or no growth (-1) 4. Importance of industry’s products and/or services to customers “Would like to have” (0) 5. Industry operating margins Low (-1) Part 3: Target Market and Customer-Related Issues 1. Identification of target market for the proposed new venture Identified (+1)
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This note was uploaded on 01/07/2012 for the course MGT 360 taught by Professor Peck during the Fall '11 term at ASU.

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First Screening - Part 1: Strength of the Business Idea 1....

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