Gen Psych Lect 25

Gen Psych Lect 25 - Social Psychology Soci al psychol ogy...

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So c i a l Ps y c ho l o g y Social psychology has a very different approach to studying attitudes from Psychoanalysis and Cognitive Therapy. T h e So c i a l P s y c ho l og y V i e w All environments influence our behavior. One of the most important = the social environment. Social Psychology: The study of how an individual's thoughts, feelings, and actions are affected by others A major social influence on people is the creation of their attitudes. Attitudes: organized and enduring set of beliefs and feelings that pre -dispose us to behave in a certain way Attitudes are d ee p l y i n g ra i n e d : very difficult to remove. People show a strong need to preserve attitudes. Will reject evidence that contradicts their attitudes. This phenomenon is called: minimization of cognitive dissonance . Cognitive dissonance: discomfort generated by lack of consistency How Attitudes Can Change The strongest influence on attitude is social environment.
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This note was uploaded on 01/07/2012 for the course 830 101 taught by Professor Brill during the Fall '08 term at Rutgers.

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Gen Psych Lect 25 - Social Psychology Soci al psychol ogy...

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