A1Lanes Case Notes - A-1 Lanes and the Currency Crisis of...

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A-1 Lanes and the Currency Crisis of the East Asian Tigers CASE ASSIGNMENT As owner of A-1 Lanes, you have thought long and hard about how to proceed, given the company's current situation. In order to share your plans with A-1 Lanes' executive team and solicit their agreement, you have decided to summarize the results of your analysis in writing and to propose specific actions for moving forward. You will prepare a ten- minute overview presentation of the analysis and recommended action plan to deliver at next week's management meeting. Your report results will cover the following key points: 1. Based on your assessment of the external environment, what conclusions have you drawn, and what actions are required of the company? 2. Based on your assessment of the internal environment, what conclusions have you drawn, and what actions are required of the company? 3. Define A-1 Lanes' business-level strategy. What changes are necessary to exploit the company's capabilities, maximize the value of the firm, and secure long-term positioning for the company? 4. Based on competitor actions (such as price cutting) and increased rivalry in the industry, describe competitive measures that A-1 Lanes can take to protect the company's performance. 5. Despite your success in Asian markets, define the current risks of doing business in this region. What protective measures are necessary? 6. How can your cooperative relationship with Dacos help A-1 Lanes achieve its immediate and long-term strategic goals? At the outset of your analysis, you were considering three options for moving forward: (1) liquidate the company, (2) sell the company, or (3) stay in business and try to weather the impending storm. Which option does your analysis support? 23
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A-1 Lanes and the Currency Crisis of the East Asian Tigers STRATEGIC MANAGEMENT INPUTS 1. Based on your assessment of the external environment, what conclusions have you drawn, and what actions are required of the company? Bowling peaked in the U.S. in the 1960s, and despite growing domestic populations, the number of bowling centers has steadily declined since that time. The number of lanes per center has increased, but the total number of lanes is currently below the number of lanes in the 1970s. With few new lanes expected and limited financial resources for independent owners to replace existing lanes, the domestic market is reduced to servicing worn and damaged lanes with synthetic overlay systems to prolong the life of existing lanes. A-1 Lanes' future strategy is tied to a global strategy, with maintenance goals only in the U.S. and other mature or saturated markets (such as Europe, Taiwan, and South Korea). Growing Asian markets offer A-1 Lanes access to sales volume and margin potential. Social and demographic trends favor continued growth in the market, from a current level
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A1Lanes Case Notes - A-1 Lanes and the Currency Crisis of...

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