CarrefourinAsia - Carrefour in Asia C ASE ASSIGNMENT Having...

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Carrefour in Asia CASE ASSIGNMENT Having completed a full legal restructuring of its operations in China, Carrefour is preparing for rapid expansion in the country. China has the region's highest GDP growth rate, an enormous population, and disappearing trade barriers. Opportunities in the country's booming retail sector require immediate attention for Carrefour to stake a greater share of the market before other foreign competitors, who are amassing at the borders, make headway. Your management consulting firm has been retained to complete an assessment of Carrefour's international strategy, particularly as it relates to the Asian region. Your written report is due in two weeks, and you have been asked to present a ten minute overview at the upcoming partner meeting. Your report and overview should address the following key strategic issues: 1. Conduct a complete study of the external environment in Asia, and identify the critical strategic factors in each of the following areas: a. The General Environment b. The Industry Environment c. The Competitor Environment 2. Outline Carrefour's business and international strategies. 3. Complete a comparative analysis of the unique strategic approaches used in each of the eight Asian markets where Carrefour competes. 4. Does the analysis reveal any commonalities in the Asian markets which would provide a foundation for a regionally integrated strategy? What would be the benefits of developing a transnational strategy? 5. Based on the analysis, what advice can you give Carrefour's management to improve the company's successful expansion into China? Recommend an integrated and coordinated set of commitments and actions which will exploit the company's core competencies, sustain growth, and ensure maximum performance and value for shareholders. 78
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Carrefour in Asia STRATEGIC MANAGEMENT INPUTS 1. Conduct a complete study of the external environment in Asia, and identify the critical strategic factors in each of the following areas: The primary objective of studying the external environment is to identify opportunities and threats that may impact the company's performance. An opportunity is a condition in the general environment that, if exploited, helps a company to achieve strategic competitiveness. A threat is a condition in the general environment that may hinder a company’s efforts to achieve strategic competitiveness. There are three important dimensions to the external environment: The general environment , which is grouped into six environmental segments: demographic, economic, political/legal, sociocultural, technological, and global. The industry environment , which is the set of factors that directly influences a company's competitive behavior and determine the industry's profit potential: the threat of new entrants, the power of suppliers, the power of buyers, the threat of product substitutes, and the intensity of rivalry among competitors. The
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CarrefourinAsia - Carrefour in Asia C ASE ASSIGNMENT Having...

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