Vodafone Case Notes - Vodafone: Out of Many, One CASE...

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Vodafone: Out of Many, One CASE ASSIGNMENT As 2006 comes to a close, Arun Sarin (CEO) is evaluating Vodafone's strategic approach and its ability to produce desired results for the company in the future. He has asked you to prepare a report assessing the company's current situation, reviewing its strategy, and making recommendations to maximize effectiveness. You will have a ten minute meeting with Sarin to highlight your findings, so you should prepare three to five PowerPoint slides to provide an overview of your written report and to summarize the results of your analysis. Your report and overview should address the following key strategic issues: 1. Establish criteria for judging strategic performance by considering successes and strategies. Use a Balanced Scorecard framework to make sure that both financial and strategic controls are used to assess performance. 2. Define the company's core competencies. 3. Determine if the company has a sustainable competitive advantage. If you determine that a sustainable advantage exists, support your claim. If you find it lacking, recommend actions that would secure a sustainable competitive advantage. 4. Identify any external environmental forces that have future strategic implications for Vodafone. 5. Determine if Vodafone's business strategy provides an integrated and coordinated set of commitments and actions that are based upon the company's core competencies, will guide behavior toward achieving performance goals, and fit existing external environmental conditions. 6. Evaluate Vodafone's acquisition strategy, taking into consideration its integration efforts. 7. Evaluate Vodafone's international strategy and its use of alliances to achieve company objectives. 8. Discuss the company's organizational structure and if it effectively supports Vodafone's strategy. 9. Review the company's vision and Sarin's efforts to promote strategic entrepreneurship throughout the organization. What suggestions can you make to stimulate innovation? 114
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Vodafone: Out of Many, One STRATEGIC MANAGEMENT INPUTS 1. Establish criteria for judging strategic performance by considering successes and strategies. Use a Balanced Scorecard framework to make sure that both financial and strategic controls are used to assess performance. Criteria for assessing strategic success can be determined by looking at the company's historical strengths, performance, problems, and strategic goals. The following table highlights the competencies and successes of Vodafone. [This table is available on the Instructor's CD in an Excel spreadsheet, which includes a worksheet with a blank template that can be provided for the student.] Strengths Performance Problems Strategic Goals To 1996 Whent Era Vision - foresight to see data with voice and name company appropriately Pioneered "Roaming" agreements and "Prepaid" packages Strengths Performance Problems Strategic Goals 1997- 2003 Gent Era Growth through acquisitions Integration of businesses on a global scale
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This note was uploaded on 01/06/2012 for the course MGT 4027 taught by Professor Stein during the Winter '11 term at Southeaster Oklahoma State University.

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Vodafone Case Notes - Vodafone: Out of Many, One CASE...

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