Crisis Communication Outline

Crisis Communication Outline - Running Head: CRISIS...

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Running Head: CRISIS COMMUNICATION CRISIS COMMUNICATION BUSI_550_D02 Professor Needham April 19, 2011
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CRISIS COMMUNICATION 1 Abstract Crisis is defined as an unstable or crucial time or state of affairs in which a decisive change is impending. United States economic crisis, death of a close relative, and financial crisis are few examples of a crisis. Organizations also face crisis. Crisis can be very challenging for organizations that are effected by this. Crisis can be damaging for a company’s reputation. Crisis demands for immediate attention, and companies must take the necessary protocol of the benefit of the company as well as those affected by a crisis. Organizations must develop a strategic plan and have effective communication channels to avoid all levels of crisis. The goal of crisis communication is for organizations to maintain a good reputation.
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CRISIS COMMUNICATION 2 I. Introduction A. What is a crisis? B. What constitute a crisis? C. How does a crisis occur? II. Organization Crisis A. Demands or threats that limit organizations from attaining its goals. 1. External & Internal Cause B. Vulnerability to crisis. C. Well-known organization crisis. 1. III. Preparing for a crisis A. How companies will respond to crisis? 1. Address the onset crisis 2. Issues generating reputation threats 3. Protecting the company’s reputation 4. Media Relations 5. Staying in control of the situation B. Crisis Management 1. Critical thinking in awkward situations
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Crisis Communication Outline - Running Head: CRISIS...

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