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a1projectfx1a - Autumn 2011 Managerial Finance Prof...

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Autumn 2011 Managerial Finance Prof. Francisco Pérez-González Callaway Golf FX-l Case: Part A. Read and prepare: Callaway Golf FX-l Case (in the course reader). Big picture question: Should Callaway Golf launch the FX-1 irons? Questions: 1. What are the key costs and benefits of the FX-1 product? 2. What is the gross margin for the FX-1 product? How does it compare with Callaway Golf overall? 3. How would the FX-1 change Callaway Golf’s earnings each year? 4. How would the FX-1 change Callaway Golf’s available cash each year? 5. Does the project justify the upfront investment and other resources it will consume? How would you determine the value of this opportunity?
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