Representation1

Representation1 - Media& Identity Race and Ethnicity...

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Unformatted text preview: Media & Identity: Race and Ethnicity Introduction to Media Studies October 25 & 27, 2011 Aunt Jemima: Quaker Oats Co. since 1893 Flip Wilson as Geraldine, The Flip Wilson Show” (1970-74 NBC) How do media representations of the social world compare to the external “real” world? (C & H, 185) How do the media define key categories, define key institutions, or portray different types of people? Are there discernible patterns by in the process of representation? Media Representation: the “social” construction of reality the “social” construction of reality “Representation is a very different notion from that of reflection. It implies the active work of selecting and presenting, of structuring and shaping; not merely the transmitting of an already-existing meaning, but the more active labour of making things mean .” (Stuart Hall, in Croteau & Hoynes, 162) Color Adjustment (1992) 5 decades of data comparative and contextual: internally and externally nuanced analysis cautious conclusions Given that TV portrays the mythic American family, how have African- Americans been included in that myth? “The Negro performer is still in battle with the white man’s image of himself which the white man clings to in order not to be forced to revise his image of himself.” James Baldwin (1924-87) The Earliest Days: Prevailing Stereotypes Find Home of TV Prevailing Stereotypes Find Home of TV 1950-3, ABC. Sponsor: Proctor and Gamble after Buelah , no program would star an African-Amn woman until Julia 1968 Amos ‘n’ Andy "tends to strengthen the conclusion among uninformed or prejudiced peoples that Negroes and other minorities...
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This note was uploaded on 01/09/2012 for the course COMM 3287 taught by Professor Madger during the Fall '11 term at NYU.

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Representation1 - Media& Identity Race and Ethnicity...

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