MediaEffects.Lazarsfeldrevisited

MediaEffects.Lazarsfeldrevisited - or

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or Reflections on footnote 6 in Chapter 1 of  Personal Influence ... “It is important to note that some of these longer range effects which have barely been  looked into promise to reveal the potency of the mass media much more than do  “campaign” effects.” page 19 E59.0001 November 20, 2008 Ted Magder
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Lonesome ‘Gal: radio in late 40s and early 50s Program is broadcast in 58 markets and Jean King records 285 programs a week—a  different one for each city. To get the proper "hometown atmosphere" she  corresponds with chambers of commerce across the nation, getting the names of local  streets, parks and people.  She produces the show from a studio built inside her  home.  Broadcast nationally 1948 - mid 1950s.  Identity revealed 1953 listen: http://www.otrcat.net/otr6lonesome_gal_510302_otrcat.com_.mp3
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Paul Lazarsfeld Robert Merton Herta Herzog Hadley Cantril
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MediaEffects.Lazarsfeldrevisited - or

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