Media&Global11

Media&Global11 - Media & Globalization: Issues...

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Media & Globalization: Issues and Ethics Introduction to Media Studies 8 & 13 December 2011 Ted Magder
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Apollo 8 - 12.29.1968 Lunar Orbiter - 8.23.1966 We have extended our central nervous system itself into a global  embrace.   We now live in a global village that compels commitment and  participation We have become irrevocably involved with, and responsible for, each  other. Marshall McLuhan (1960s) The Global Village ?
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Our World: First Global Satellite TV Broadcast June 25, 1967 June 25, 1967 2 hours Vienna Boys Choir in 22 languages Toronto, New Jersey, Alberta, British Columbia, Tokyo, Melbourne, London 400m viewers 10,000 workers / technicians/ translators Live in 19 different countries Our World - McLuhan Interview http://www.youtube.com/watch?v=GIvphI8aCwE UK. Our World http://www.youtube.com/watch?v=aq9UCYC5wUQ&feature=related
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The growth of dense networks of interconnectedness across continental distances economics (trade and finance) politics people environment media Globalization: a “neutral” definition
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inter-connectedness (collapsing of distance) circulation of content example of music: exchange of traditional forms, mixing and borrowing of idioms, emergent new forms (“world music”) intensification of engagement with others - emotional & political Focus on Media Tomlinson (896) “lifting out of social relations from local contexts and their rearticulation across indefinite tracts of time/space.”
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. .. of attention (global media events) ... of tastes ...of values ... of behavior ... of culture and politics The Consequences and Challenges of Connectivity 2. Cultural and Political Homogeneity is homogeneity necessarily bad?
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1. Power, Control and Empire (by politics and/or markets) The British Submarine Telegraph: 1900 murderous threat of cultural and political imperialism,… rhetorically depicted as involving the high-tech culture of the metropolis with powerful organizational backing, facing a defenseless, small scale folk culture” (Hannerz in Tomlinson, 891)
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First Broadcast 1931 Order of Jesuits SW, MW, FM, Satellite and Internet 34 languages
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Media&Global11 - Media & Globalization: Issues...

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