Media.Money&Risks.11

Media.Money&Risks.11 - The Media Industry: Economic...

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The Media Industry: Economic Traits and the Management of Risk 22 & 27 September 2011
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The Business of Media and its Implications the “production perspective” Owners and Moguls Concentration of Ownership Conglomeration and Integration Indirect Control: Structure Economies of Scale and Global Markets Influence of Advertising Diversity of Expression
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Core Economic Traits 1. Very High First-Copy Costs vs. the Cost of Duplication 2. Two Sources of Income: Advertisers & Consumers (subscription / pay)
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The (not so) Simple Life of Big Media No One Knows Everything (Uncertainty Principle) Everyone Strives to Reduce Risk Brand Name Recognition is Everything Governments Still Matter The Playing Field is Global Failure Is to be Expected
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Owners: Media Mogels Rupert Murdoch
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Variations on a Business Plan: Horizontal Integration
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Vertical Integration in Television and Cable: Time Warner Includes Warner Pictures, Warner Home Video, and Warner TV Productions - 20 + TV series to all 5 networks in 2007
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First-Copy Costs for Motion Pictures - “The Majors”
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Follow the Money: the Role of Advertising
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Follow the Money
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This note was uploaded on 01/09/2012 for the course COMM 3287 taught by Professor Madger during the Fall '11 term at NYU.

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Media.Money&Risks.11 - The Media Industry: Economic...

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