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Media.Gender11

Media.Gender11 - Media Identity Gender Introduction to...

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Media & Identity: Gender Introduction to Media Studies 03 November 2011 Ted Magder
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Gender & Advertising over 500 images displayed pictorial pattern analysis not random advertisers must produce and select images that have social approval “idealized characters using idealized facilities to realize ideal ends” (26) ceremonial and ritual signs microecological mapping of social structure,, approved typifications, small behaviors instantaneous portraits of our claimed human nature (27) Goffman is concerned with social situations, with social ceremony, with the affirmation of basic social arrangements. He finds that symbolic events such as weddings, as well as advertisements picturing a wedding, allow us to understand the nature and the presentation of ultimate doctrines about humans and the world. (from the original introduction by Sol Worth) first published 1979
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The Feminine Touch - Light / Tracing - Self Touching - Body Clowning Ritualization of Subordination (ingratiation, appeasement,
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