Audiences.reception&use

Audiences.reception&use - Audiences, Media...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
from Inert Mass to the Social Uses of Media 01 December 2011 Introduction to Media Studies Ted Magder
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Reframing The Question? What Happens When Instead of Focusing on What Media Do to Audiences, We Focus on What Audiences Do With Media? Active vs Passive a) interpretation b) use in everyday life
Background image of page 2
The Study of Audiences - General Approaches Textual Interpretation as Action Social Context of Interpretation Individual and Social Uses of Media Audiences as Producers (User-generated)
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Reception of the Text: (Croteau and Hoynes, pp. 256 - 268) Texts may have a “preferred” reading but there’s no guarantee that audiences will ‘read’ them accordingly Polysemy (multiple meanings) in texts is common Interpretation is active; negotiated readings common (agency) Interpretations may be subjective but can grouped according to interpretive communities sharing similar discursive resources such as language, concepts,
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/09/2012 for the course COMM 3287 taught by Professor Madger during the Fall '11 term at NYU.

Page1 / 15

Audiences.reception&use - Audiences, Media...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online