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SessionplannerMGT440

SessionplannerMGT440 - MGT440 W.P. Entrepreneurship...

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1 MGT 440 W. P. Carey School of Business Entrepreneurship Session Planner Use discussion questions TO PREPARE for class and write‐ups. Learning points are THE EXAM QUESTIONS. You should be able to answer them AFTER each session. Introduction Innovation Learning points Why was the shift to open innovation model possible? You should be able to classify various examples of innovation in different industries / sectors. Business plan Readings How to Write a Great Business Plan Seat of the Pants (posted on Blackboard/Readings ) Case: Heather Evans Discussion questions 1. Be prepared to discuss the four elements of the POCD framework. 2. What is structurally attractive / unattractive industry? 3. Explain the expression: Most waste too much ink on numbers and devote too little to the information that really matters. 4. What are the benefits of preparing a business plan? 5. Evaluate the opportunity for Heather Evans (you may apply the POCD framework). 6. Evaluate Heather’s efforts to date. 7. Evaluate her business plan. Learning points Under what conditions may it not be advantageous to prepare a business plan? In the context of POCD framework, what is the main focus of business plan development? Applying the POCD framework to the Heather Evans case, which elements seemed deficient?
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2 Valuations Readings A Note on Valuation of Venture Capital Deals (focus on sections 1.1, 1.2, 2 and 5) Case: Heather Evans (cont.) Discussion questions 1) What is an appropriate valuation for Heather’s business? 2) Evaluate each of Heather’s financing alternatives. 3) Who should she approach and on what terms? Learning points You should be able to apply the valuation methods discussed in class. For example, given financial information (market value, revenues, transaction value of acquisition, stock price at IPO, etc), you should be able to come up with a range of valuations for a company. Or, you may be presented with a mini‐case of a company entering a deal with VCs. You should be able to calculate valuations and ownership fractions. Does the choice of “right” valuation method constitute the most important factor that drives the outcome of a deal? Business Model / part 1 Readings Note on business model analysis for the entrepreneur Case: Zipcar ‐ refining the business model Discussion questions You are expected to ‘work out the numbers’ for the case analysis to support your arguments. Also, please bring a calculator to class – we will do some of the numbers in real time. 1. Evaluate the Zipcar opportunity (you may apply the POCD framework). 2. Is the opportunity big enough to attract ‘value adding’ investors? 3. What about the progress that Chase has made? 4. To the best of your ability, analyze Zipcar’s business model (you may use fishbone diagram). The following calculations may help your analysis: Based on May 2000 projections, what is the margin (revenue – cost) per car? What is the margin per member? What is the relationship between number of cars and number of members?
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