SyllabusMGT440

SyllabusMGT440 - MGT
440
Spring
2011
...

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Unformatted text preview: MGT
440
Spring
2011
 W.
P.
Carey
School
of
Business
 Entrepreneurship
 Wednesdays
6:05
–
8:55
p.m.

 BAC
209
 Course
Syllabus
 
 Instructor:
 Dr.
Anna
Goussevskaia,
Visiting
Associate
Professor
 Office:
 
 BA
397K

 E‐mail:
 [email protected] Office
hours:
 Wednesdays
5
–
6
p.m.
and
by
appointment.
Addition
office
hours
will
be
 available
before
mid‐term
and
final
exams.
 
 
 
 Course
description
 MGT
440
is
part
of
the
Department
of
Management’s
Entrepreneurship
Concentration.
 It
is
positioned
as
a
pre‐requisite
to
MGT
445
 –
Business
Plan
Development.
The
course
 is
designed
to
provide
participants
with
a
framework
and
a
set
of
skills
for
evaluating
 entrepreneurial
 opportunities
 that
 have
 the
 potential
 to
 create
 significant
 new
 economic
 value.
 The
 creation
 of
 new
 value
 is
 often
 based
 on
 unique
 know‐how
 of
 an
 entrepreneur
or
an
innovation
developed
by
a
new
venture.
Therefore,
the
course
will
 emphasize
 innovation
 as
 an
 integral
 part
 of
 entrepreneurship.
 The
 coursework
 will
 focus
 on
 the
 challenges
 of
 assembling
 and
 growing
 early
 stage
 ventures.
 The
 course
 does
 NOT
 cover
 small
 business
 management.
 The
 course
 is
 100%
 based
 on
 class
 discussion
 of
 cases
 and
 readings,
 the
 analysis
 of
 which
 you
 have
 to
 prepare
 prior
 to
 coming
 to
 sessions.
 Plan
 for
 four
 to
 six
 hours
 of
 preparation
 time
 weekly.
 Your
 evaluation
will
be
heavily
based
on
your
engagement
in
class
discussions.
 
 Course
Materials
 We
will
be
utilizing
a
course
packet
of
required
cases
and
readings
that
you
will
 be
able
 to
 view,
 download
 and
 print
 out
 through
 BlackBoard
 /
 Readings
 /
 Course
 pack.
 Note
 that
 laptops
 will
 NOT
 be
 allowed
 during
 class.
 You
 must
 print
 out
 the
 materials
 you
 might
need
during
class
discussions.
You
will
refer
to
them
also
during
exams.
 Ideally,
 you
should
have
the
whole
packet
printed
out.
 
 MyASU/Blackboard
 Please
 check
 Bb
 regularly
 as
 I
 will
 post
 announcements
 there.
 You
 will
 find
 the
 following
documents
there
as
well:
 (1) syllabus
and
session
planner
in
Course
Information
 (2) PowerPoint
 slides
 from
 sessions
 in
 Slides
 (these
 will
 be
 posted
 after
 each
 session)
 (3) additional
readings
in
Readings
 (4) guidelines
 for
 team
 projects,
 write‐ups,
 participation
 grading,
 peer
 evaluations,
etc.
in
Guidelines
 
 All
 assignments
 such
 as
 team
 reports
 and
 write‐ups
 must
 be
 submitted
 through
 SafeAssign
 (BlackBoard/Assignments)
 and
 will
 be
 checked
 using
 anti‐plagiarism
 software
and
returned
to
me
with
an
originality
report.
 1 
 Grading
 Grading
scale:
 A+
 (>97),
 A
 (96‐94),
 A‐
 (93‐90),
 B+
 (89‐87),
 B
 (86‐84),
 B‐
 (83‐80),
 C+
 (79‐77);
 C
 (76‐ 70),
D
(69‐60),
E
(<60)
 
 The
letter
grades
have
evaluations
attached
to
them.

For
this
course,
any
grade
of
A+
or
 A
 signifies
 superior
 work,
 A‐,
 B+
 or
 B
 reflects
 excellent
 work,
 B‐
 or
 C+
 indicates
 work
 that
is
average,
and
C
and
lower
is
below
average.
 
 Grade
distribution:


 Class
participation
(individual)
 15
points
 15%
 Mid‐term
exam
(individual)
 25
points
 25%
 Final
exam
(individual)
 25
points
 25%
 Interview
with
an
entrepreneur
(team)
 15
points
 15%
 ‘Elevator
pitch’
(team)
 20
points
 20%
 There
 may
be
extra
points
 distributed
for
the
best
elevator
 Extra
 Extra
 pitches
 Maximum
total
 100
points
 100%
 
 Expectations
 
 Participation
(15%
of
your
grade)
 In
 this
 course,
 we
 will
 learn
 through
 the
 discussion
 of
 real
 cases.
 I
 have
 also
 selected
 readings
 that
 will
 (1)
 help
 more
 in‐depth
 understanding
 of
 the
 cases,
 and
 (2)
 connect
 them
 to
 managerial
 concepts
 and
 theories.
 For
 each
 session,
 there
 will
 be
 a
 series
 of
 questions
 on
 the
 cases
 and
 the
 readings
 (see
 Session
 Planner).
 It
 is
 expected
 that
 you
 will
be
prepared
to
discuss
and
defend
your
responses
to
each
of
these
questions.

 
 To
facilitate
participation
grading,
you
will
be
asked
to
always
take
the
same
seat
and
 use
 a
 tent
 card
 with
 your
 name
 (which
 I
 will
 provide).
 You
 will
 be
 responsible
 for
 ensuring
that
you
have
the
tent
card
during
all
the
sessions,
so
that
your
participation
 can
be
recorded
correctly.
 
 Your
 participation
 grade
 consists
 of
 instructor
 and
 peer
 assessment.
 I
 will
 select
 two
 peer
graders
at
the
beginning
of
each
session.
If
you
are
selected
and
are
not
thoroughly
 prepared,
 you
 should
 decline
 to
 serve
 in
 this
 capacity.
 Graders
 will
 not
 participate
 in
 class
 discussion,
 which
 will
 not
 affect
 their
 overall
 participation
 grade
 if
 the
 participation
scores
are
submitted
within
48
hours
after
the
session.
 
 The
 criteria
 on
 which
 your
 participation
 will
 be
 graded
 are
 outlined
 in
 ‘Participation
 Guidelines’
in
BlackBoard/Guidelines.
 
 Some
 students
 may
 be
 more
 comfortable
 demonstrating
 their
 mastery
 of
 course
 material
in
written
rather
than
in
oral
form.
Therefore,
you
will
have
the
opportunity
to
 submit
 write‐ups
 for
 one
 third
 of
 the
 sessions
 that
 are
 graded
 for
 participation
 (see
 2 BlackBoard/Assignment/Write­ups
 for
session
available
for
write‐ups).
This
means
that
 you
 can
 submit
 write‐ups
 for
 the
 maximum
 of
 five
 sessions.
 The
 write‐ups
 should
 be
 submitted
before
the
start
of
the
corresponding
session.
Write‐ups
are
entirely
optional
 and
will
be
counted
towards
your
overall
class
participation
grade.
See
further
details
in
 ‘Write‐up
Guidelines’
in
BlackBoard/Guidelines.

 
 Mid‐term
and
Final
Exams
(50%
of
your
grade)
 Both
 the
 mid‐term
 and
 final
 exams
 will
 be
 individual,
 ‘open
 book’
 (no
 laptops)
 and
 consist
 of
 25
 multiple‐choice
 questions.
 You
 will
 need
 a
 calculator.
 The
 exams
 are
 designed
 to
 evaluate
 your
 ability
 to
 relate
 concepts
 and
 case
 situations,
 and,
 most
 importantly,
 to
 measure
 your
 engagement
 during
 discussion.
 Therefore,
 the
 key
 to
 do
 well
 on
 the
 exams
 is
 to
 take
 maximum
 advantage
 of
 class
 participation
 and
 TAKE
 NOTES.
Missing
a
significant
number
of
sessions
will
most
certainly
reflect
negatively
on
 your
exams’
results.

 
 There
will
be
two
team
 projects:
‘Interview
with
an
entrepreneur’and
‘Elevator
pitch’.
 Each
 team
 member
 will
 receive
 the
 same
 grade
 on
 team
 projects.
 However,
 your
 own
 individual
 grade
 for
 the
 project
 may
 be
 raised
 or
 lowered
 depending
 on
 peer
 evaluations.
 Peer
 evaluations
 provide
 a
 means
 for
 controlling
 “free‐riding”
 (when
 individual
 members
 fail
 to
 live
 up
 to
 their
 team
 duties,
 burdening
 others
 with
 extra
 work).
 To
 avoid
 disrupting
 team
 cohesion,
 I
 will
 not
 share
 peer
 evaluations
 with
 the
 teams
until
the
end
of
the
semester.
 
 Interview
with
an
entrepreneur
(15%
of
your
grade)
 Your
 team
 will
 be
 required
 to
 identify
 and
 interview
 an
 entrepreneur
 (preferably
 in
 person).
 Some
 of
 the
 sources
 to
 identify
 an
 entrepreneur
 are:
 your
 personal
 contacts,
 ASU
 alumni,
 Spirit
 of
 Enterprise
 Center
 (www.spiritofenterprise.org)
 at
 W.
 P.
 Carey,
 local
press.
See
‘Interview
Guidelines’
in
BlackBoard/Guidelines
for
further
details.
 
 ‘Elevator
Pitch’
(20%
of
your
grade)
 Your
team
will
be
asked
to
put
together
a
pitch
for
an
idea
to
a
potential
investor
that
 you
 ‘happen
 to
 meet
 in
 an
 elevator’,
 hence
 the
 name.
 
 The
 idea
 is
 that
 you
 are
 able
 to
 craft
a
pitch
that
is
sufficiently
succinct
and
convincing
that
by
the
time
the
 ride
in
the
 elevator
is
over,
the
investor
is
more
inclined
to
give
you
his/her
business
card
versus
 punching
 a
 button
 for
 an
 earlier
 floor!
 See
 detailed
 instructions
 for
 this
 project
 in
 BlackBoard/Guidelines.

 
 Feedback
 After
 the
 mid‐term
 exam,
 everybody
 will
 receive
 feedback
 about
 what
 their
 participation
grade
is
likely
to
be
based
on
the
up‐to‐date
performance.
I
adopt
‘pull’
(as
 opposed
to
‘push’)
 approach
to
giving
feedback.
 
 People
who
benefit
from
feedback
are
 those
who
ask
for
it
in
the
first
place.
You
are
always
welcome
to
come
to
see
me
during
 the
office
hours
to
discuss
your
progress.

 
 
 3 
 Course
policies
 
 Student
academic
integrity
 The
 faculty
 of
 the
 W.
 P.
 Carey
 School
 of
 Business
 follow
 the
 guidelines
 in
 the
 Student
 Academic
Integrity
Policy
on
academic
dishonesty.
A
copy
of
the
policy
may
be
obtained
 in
 the
 undergraduate
 programs
 office,
 BA
 109




 (http://provost.asu.edu/academicintegrity).
 
 Students
with
documented
disabilities
 Please
contact
me
as
soon
as
possible
to
discuss
your
needs.
Students
with
documented
 needs
 are
 required
 to
 meet
 the
 same
 achievement
 standards
 for
 this
 class
 as
 all
 students;
 accommodations
 may
 be
 made
 in
 terms
 of
 how
 such
 achievement
 is
 demonstrated.
Students
without
documentation
may
not
receive
accommodation.
 
 Students
requiring
religious
accommodation
 If
 you
 have
 need
 for
 accommodation
 by
 virtue
 of
 your
 religion
 (e.g.,
 taking
 a
 test
 at
 another
 time,
 scheduling
 alternative
 office
 hours),
 please
 contact
 me
 to
 discuss
 your
 needs.
 Exam,
 assignment,
 and
 presentation
 deadlines
 are
 not
 subject
 to
 change
 unless
 accommodations
 are
 made
 early
 in
 the
 semester
 (e.g.,
 within
 the
 first
 2
 weeks
 of
 the
 semester).
 
 
 4 
 Session
Schedule
(2
sessions
per
week)
 
 Week
1
 WEDNESDAY
JAN
19
 
 Introduction
 
 Week
2
 WEDNESDAY
JAN
26
 
 Business
Plan
 Week
3
 Week
4
 
 Week
5
 
 Week
6
 
 Week
7
 
 Week
8
 
 Week
9
 
 Week
10
 
 Week
11
 
 Week
12
 
 Week
13
 
 WEDNESDAY
JAN
19
 Innovation
 
 WEDNESDAY
JAN
26
 Valuations
 
 WEDNESDAY
FEB
2
 WEDNESDAY
FEB
2
 Business
model
/
part
1
 Business
model
/
part
2
 
 WEDNESDAY
FEB
9
 WEDNESDAY
FEB
9
 Sources
of
financing
 Bootstrapping
 
 
 WEDNESDAY
FEB
16
 WEDNESDAY
FEB
16
 Mid­term
exam
 Developing
disruptive
ideas
 Team
projects
discussion
 Team
are
formed
 
 WEDNESDAY
FEB
23
 WEDNESDAY
FEB
23
 Teams
work
on
projects
(no
class
meeting)
 Mid‐term
progress
feedback
 
 WEDNESDAY
MAR
2
 WEDNESDAY
MAR
2
 Elevator
Pitch
rehearsal
 
 WEDNESDAY
MAR
9
 WEDNESDAY
MAR
9
 First‐mover
advantage

 Entrepreneurial
team
 
 WEDNESDAY
MAR
16
 WEDNESDAY
MAR
16
 SPRING
BREAK
 
 WEDNESDAY
MAR
23
 WEDNESDAY
MAR
23
 Startup.com
 
 WEDNESDAY
MAR
30
 WEDNESDAY
MAR
30
 Disruptive
innovation
/
part
1
 Disruptive
innovation
/
part
2
 
 
 WEDNESDAY
APR
6
 WEDNESDAY
APR
6
 Founders’
Dilemmas
 Growing
the
venture
 
 
 WEDNESDAY
APR
13
 WEDNESDAY
APR
13
 Harvesting
options
 Dealing
with
uncertainty
 
 
 5 Week
14
 
 Week
15
 

 WEDNESDAY
APR
20
 WEDNESDAY
APR
20
 Teams
work
on
projects
(no
class
meeting)
 
 WEDNESDAY
APR
27
 WEDNESDAY
APR
27
 Elevator
pitch
final
 Course
wrap‐up
 Interview
report
due
 
 Peer
evaluations
due
 
 Final
exam
date
will
be
announced
on
the
Bb. 
 6 ...
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This note was uploaded on 01/07/2012 for the course MGT 440 taught by Professor Gary during the Fall '08 term at ASU.

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