aime_nathan_BUS310_assignment2

aime_nathan_BUS310_assignment2 - AK Steel: Going Global...

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AK Steel: Going Global Nathan Aime Business 310 Professor Cronce September 20, 2011
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AK Steel: Going Global International trade increases sales and profits, enhances a company's prestige, creates jobs, and offers a valuable way for business owners to level seasonal fluctuations (Delaney 2004). To be able to take AK Steel from a domestic company to a global business will take a lot of work and research, but with enough planning and networking with the right people, it is definitely a possible task. As with any new business plan, the first step we should take before crossing borders is to do our homework. AK Steel would first need to conduct market research to identify their prime target markets. There is no business overseas for AK Steel unless they can locate customers first. They need to find out where in the world their product will be in greatest demand. Next, they should determine how much they can afford to invest in their international expansion efforts. I think a plan to base it on ten percent of their domestic business profits would be a good start. AK Steel needs to be ready to test out their prices on their customer to see what reaction they get and then negotiate from there. AK Steel would need to make personal contact
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This note was uploaded on 01/08/2012 for the course BUSN 310 taught by Professor Alex during the Spring '11 term at American Public University.

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aime_nathan_BUS310_assignment2 - AK Steel: Going Global...

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