aime_nathan_BUS310_assignment5

aime_nathan_BUS310_assignment5 - Running Head AK STEEL THE...

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Running Head: AK STEEL: THE SOCIOCULTURAL ENVIRONMENT AK Steel: The Sociocultural Environment Nathan Aime Business 310 Professor Cronce October 7, 2011 AK Steel: The Sociocultural Environment
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AK STEEL: THE SOCIOCULTURAL ENVIRONMENT Society and culture often mold general attitudes toward fundamental aspects of life, such as time, money, productivity, and achievement, all of which can differ widely across countries and lead to differing expectations between the management in the home office and local employees of subsidiaries and affiliates. Some sociocultural differences are relatively subtle, which can make it difficult for an international manager to catch on to these subtle differences if he or she has not lived or worked in cultures other than that of the home country. Sometimes, the cultural differences can be large, but if some attempt is made to understand these cultural differences, expatriate managers can ensure that these gaps do not materially affect the performance of business (Ingram 2011). The first of Hofstede’s five dimensions is social orientation. This orientation reflects a person’s beliefs about the relative importance of the individual and the groups to which that person belongs (Ajami 2006). One extreme is individualism. This form of social orientation is exhibited in America where AK Steel has its domestic environment. Individualistic people and countries tend to put themselves ahead of the group as a whole. If management is unaware of this
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This note was uploaded on 01/08/2012 for the course BUSN 310 taught by Professor Alex during the Spring '11 term at American Public University.

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aime_nathan_BUS310_assignment5 - Running Head AK STEEL THE...

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