CH05 - more than 10,000 Internet users, including users in...

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Chapter Five Chapter Five Advertising and Solicitation Advertising and Solicitation In this chapter, you will learn about: The key cases affecting the ways that lawyer advertising is regulated The current status of legal advertising and marketing The ethics rules governing advertising How advertising rules apply to paralegals Ethics rules prohibiting direct solicitation of clients Advertising and solicitation on the Internet
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False/Misleading False/Misleading Communication Communication False or misleading communications contain material misrepresentations of fact or law, or omit necessary material facts.
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Legal Marketing Legal Marketing Firm Brochures Newsletters Rainmakers Client surveys Advertising Web sites Chat groups/threaded discussions
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Spam Spam Spam : Direct unsolicited e-mail to a large number of Internet users At least one state, Tennessee, has disciplined a lawyer for soliciting on the Internet by sending a direct e-mail spam to
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Unformatted text preview: more than 10,000 Internet users, including users in jurisdictions in which the lawyer was not licensed to practice. Some states have determined that lawyers are not permitted to be listed in lawyers directories on the Internet, and several states classify fee-charging directories as profit-making referral services that lawyers are prohibited from using. Many firms use direct e-mail with current clients, sending newsletters and the like. Solicitation Solicitation Ethical rules restrict the conduct of lawyers in soliciting clients directly, either in person or by telephone. Runners and Cappers Runners and Cappers There is a longstanding prohibition against runners and cappers--agents of lawyers who prey on accident victims by soliciting them directly, usually at the accident scene or hospital....
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This note was uploaded on 01/06/2012 for the course PARA 088 taught by Professor Poe during the Winter '08 term at DeAnza College.

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CH05 - more than 10,000 Internet users, including users in...

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