Big Fat Liabailty

Big Fat Liabailty - Kevin Hopkins Big Fat Liability 9/22/10...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Kevin Hopkins Big Fat Liability 9/22/10 Big Fat Liability 1. The key stakeholders in this case are McDonalds and its customers. Since McDonalds is the owner there the most obvious stakeholder. The customers are apart of the stakeholders but apart of the non-market stakeholders. 2. There are two kinds of stakeholders interests. McDonalds interest is to prove that they’re not at fault for obesity in the younger generation. People were just eating too much which led to the obesity rate going up. And since people were eating too much every day obviously people are going to point the finger at the fast food industry. The customer’s interests are to show that McDonalds is indeed at fault. The information does favor the consumers because in 1970 fast food brought in 6 billion dollars and 30 years later fast food spent 110 billion. Consumers also wanted to see that what they were eating was harmful/ could be harmful to people. 3.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/09/2012 for the course ECO 201 taught by Professor Dunlevy during the Fall '08 term at Miami University.

Page1 / 2

Big Fat Liabailty - Kevin Hopkins Big Fat Liability 9/22/10...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online