BUS489_GBA05_No.9 (Jan 2020).pdf - Sea Limited BUS 489...

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Sea Limited
BUS 489: Strategy for Business
Group 4
Submission Date
14 April 2020

1
Executive Summary ................................................................................................................................ 3
Introduction ............................................................................................................................................. 4
Organizational Structure ..................................................................................................................... 4
Vision, Mission, and Values ............................................................................................................... 4
Segments ............................................................................................................................................. 4
Current strategy ....................................................................................................................................... 5
Synergies and acquisition ................................................................................................................... 5
Connecting the dots ............................................................................................................................. 6
Proposed Strategy ................................................................................................................................... 7
Logistic Division ................................................................................................................................. 7
Private Label (AKA House-brand) Division .................................................................................... 10
Subscription basis ............................................................................................................................. 12
Key Findings ......................................................................................................................................... 14
Third Party Logistic may not have Shopee’s best interest in mind ................................................... 14
Lack of Self-Pickup as an Alternate Means of Receiving Parcel ..................................................... 14
Pop-up Economy is Profitable and Attracts New Customers ........................................................... 14
Private Labels Aids in Consumer Purchase Decision ....................................................................... 15
Competitors starts monetisation plans with extensive offerings ....................................................... 15
SWOT ................................................................................................................................................... 16
Strength ............................................................................................................................................. 16
Weakness .......................................................................................................................................... 17
Opportunities ..................................................................................................................................... 18
Threats .............................................................................................................................................. 20
Financial Analysis ................................................................................................................................. 22
Profit and Loss .................................................................................................................................. 22
Balance Sheet .................................................................................................................................... 30
Cash Flow ......................................................................................................................................... 34
Market value ..................................................................................................................................... 35
Conclusion ............................................................................................................................................ 36
Appendix A - Business Model Analysis ............................................................................................... 37
Key Partners ...................................................................................................................................... 37
Key Activities ................................................................................................................................... 37
Key Resources .................................................................................................................................. 38
Value Proposition .............................................................................................................................. 38
Customer Relationships .................................................................................................................... 39
Channels ............................................................................................................................................ 39
Customer Segments .......................................................................................................................... 39