BUS489_GBA05_No.9 (Jan 2020).pdf - Sea Limited BUS 489 Strategy for Business Group 4 Submission Date 14 April 2020 This is a sample only \u00a9 2020

BUS489_GBA05_No.9 (Jan 2020).pdf - Sea Limited BUS 489...

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This is a sample only. © 2020, Singapore University of Social Sciences. All rights reserved. No part of this material may be reproduced in any form or by any means without permission in writing from School of Business, Singapore University of Social Sciences. Sea Limited BUS 489: Strategy for Business Group 4 Submission Date 14 April 2020
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1 Executive Summary ................................................................................................................................ 3 Introduction ............................................................................................................................................. 4 Organizational Structure ..................................................................................................................... 4 Vision, Mission, and Values ............................................................................................................... 4 Segments ............................................................................................................................................. 4 Current strategy ....................................................................................................................................... 5 Synergies and acquisition ................................................................................................................... 5 Connecting the dots ............................................................................................................................. 6 Proposed Strategy ................................................................................................................................... 7 Logistic Division ................................................................................................................................. 7 Private Label (AKA House-brand) Division .................................................................................... 10 Subscription basis ............................................................................................................................. 12 Key Findings ......................................................................................................................................... 14 Third Party Logistic may not have Shopee’s best interest in mind ................................................... 14 Lack of Self-Pickup as an Alternate Means of Receiving Parcel ..................................................... 14 Pop-up Economy is Profitable and Attracts New Customers ........................................................... 14 Private Labels Aids in Consumer Purchase Decision ....................................................................... 15 Competitors starts monetisation plans with extensive offerings ....................................................... 15 SWOT ................................................................................................................................................... 16 Strength ............................................................................................................................................. 16 Weakness .......................................................................................................................................... 17 Opportunities ..................................................................................................................................... 18 Threats .............................................................................................................................................. 20 Financial Analysis ................................................................................................................................. 22 Profit and Loss .................................................................................................................................. 22 Balance Sheet .................................................................................................................................... 30 Cash Flow ......................................................................................................................................... 34 Market value ..................................................................................................................................... 35 Conclusion ............................................................................................................................................ 36 Appendix A - Business Model Analysis ............................................................................................... 37 Key Partners ...................................................................................................................................... 37 Key Activities ................................................................................................................................... 37 Key Resources .................................................................................................................................. 38 Value Proposition .............................................................................................................................. 38 Customer Relationships .................................................................................................................... 39 Channels ............................................................................................................................................ 39 Customer Segments .......................................................................................................................... 39
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