BUS489_GBA05_No.3 (winning team) (Jan 2020).pdf - BUS489 Strategy for Business Group-Based Assignment Jan 2020 Presentation This is a sample only \u00a9

BUS489_GBA05_No.3 (winning team) (Jan 2020).pdf - BUS489...

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This is a sample only. © 2020, Singapore University of Social Sciences. All rights reserved. No part of this material may be reproduced in any form or by any means without permission in writing from School of Business, Singapore University of Social Sciences. BUS489 Strategy for BusinessGroup-Based Assignment Jan 2020 Presentation
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This is a sample only. © 2020, Singapore University of Social Sciences. All rights reserved. No part of this material may be reproduced in any form or by any means without permission in writing from School of Business, Singapore University of Social Sciences. Business Strategy Report Sea Group’s Business StrategyInternet Technology Company1 Fusionopolis Place, #17-10, Galaxis, Singapore 138522 Tel: +65 6270 8100
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This is a sample only. © 2020, Singapore University of Social Sciences. All rights reserved. No part of this material may be reproduced in any form or by any means without permission in writing from School of Business, Singapore University of Social Sciences. Table of Contents Executive Summary ..............................................................................................................................11. Introduction .......................................................................................................................................21.1. Background Information ..............................................................................................................21.2. Products and Offerings ................................................................................................................31.3. Financial Highlights .....................................................................................................................42. Internal Analysis ...............................................................................................................................52.1. Financial Analysis ........................................................................................................................52.2. Financial Resources .....................................................................................................................72.3. Capability Analysis ......................................................................................................................82.4. VRIO Analysis .............................................................................................................................93. External Analysis ............................................................................................................................123.1. PESTLE Analysis ......................................................................................................................123.2. Market Analysis – Internet industry...........................................................................................123.3. Competitor Analysis ..................................................................................................................154. SWOT Analysis ...............................................................................................................................174.1. Strengths ....................................................................................................................................174.2. Weaknesses ................................................................................................................................184.3. Opportunities..............................................................................................................................184.4. Threats........................................................................................................................................195. Strategic Issues – Synthesis of Key Findings ................................................................................215.1. Operating at a net loss despite strong topline revenues .............................................................215.2. Cloud technology has been gaining traction ..............................................................................215.3. Digital transformation catalysing the e-commerce growth ........................................................215.4. Strong e-commerce growth potential in Indonesia and Vietnam ...............................................216. Strategy Formulation......................................................................................................................236.1. Proposed Strategy ......................................................................................................................236.2. Justifications ..............................................................................................................................236.2.1. Aligns with Sea group’s Mission and Vision ......................................................................236.2.2. Disruptive potential of cloud gaming ..................................................................................246.2.3. Growth potential in developing countries ...........................................................................26
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This is a sample only. © 2020, Singapore University of Social Sciences. All rights reserved. No part of this material may be reproduced in any form or by any means without permission in writing from School of Business, Singapore University of Social Sciences. 6.2.4. Creating synergistic effects .................................................................................................276.2.5. Ballooning expenses for the past 6 years ............................................................................276.3. Implementations .........................................................................................................................276.3.1. Strategic Partnership with Tencent for cloud gaming services ...........................................276.3.2. Acquisition of growing e-commerce platforms ..................................................................286.3.3. Improving cost management ...............................................................................................286.4. Evaluation ..................................................................................................................................297. Conclusion .......................................................................................................................................308. Appendices .......................................................................................................................................31Appendix A – PESTLE Analysis (Singapore) ..................................................................................31Appendix B – Complete Market Analysis ........................................................................................37Digital Entertainment (Garena) .....................................................................................................37E-commerce (Shopee) ...................................................................................................................39Digital financial services (SeaMoney) ..........................................................................................41Appendix C – Comprehensive breakdown of ASEAN-6 digital landscape in 2019 ........................43Appendix D – Complete Competitor Analysis of Alibaba and Tencent ...........................................44Appendix E - Analysis of E-commerce players in markets Shopee operates in ...............................48Appendix F - Consumer Analysis .....................................................................................................54Appendix G - Porter’s 5 Forces (Singapore) ....................................................................................569. References ........................................................................................................................................58
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