Unformatted text preview: • Global strategies to grow company worldwide vs. home country • If you have good market growth within a company we will be most likely to expand that company 3) How to use the BCG matrix at the portfolio level? • Bring together all company CEO’s to a meeting and talk about different things that are going right and wrong in their companies and decide if you want to cut, grow, or invest in new companies • KEYWORD = POTENTIAL • Start with BCG matrix, then build your strategic purpose, and lastly figure out your three strategic options • If you are going to invest in a question market company, look at market trends and the products they create, if they have a good business model, and if it will make our parent company more diversifiable • Co-operative or joint strategies to not take as much risk but still have high potential in questionable companies...
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- Spring '11
- strategic options, portfolio level