Search optimization article review

Search optimization article review - Wesley McLaughlin MIS...

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Wesley McLaughlin MIS 171 Search Optimization and Its Dirty Little Secrets April 12 th , 2011 Summary This article is written about Google and different companies Search Engine Optimization Techniques. Whether those are viewed as positive or negative ways to better your results is the thing under question in the article Search Optimization and Its Dirty Little Secrets, written by David Segal and published by the New York Times on February 11 th , 2011. First off the article describes different types of search engine optimization. One type is called the “White Hat” approach. This approach is the proper way to go about this process as recommended by Google. It is an above the table way of doing things that is done on an even playing field for all websites. The second approach is called the “Black Hat” approach. This approach is not illegal but is frowned upon by Google. If you are caught doing this corrective action will be taken by Google and depending on the level of the “crime”, the “punishment will be fitting. BMW.de, their German site, did this once and was basically removed from search results for Google for a non-stated amount of time. The company in question of doing this in the article is JC Penney’s and I will tell you why. JC Penney’s is a department store that sells all kinds of items including: bedding, electronics, clothing, jewelry, and many more items. Recently over a three to four month period PC Penney’s came in first or close to it on Google’s search results for the following items:
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This note was uploaded on 01/10/2012 for the course MIS 171 taught by Professor Clay during the Spring '08 term at Washington State University .

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Search optimization article review - Wesley McLaughlin MIS...

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